– Envision Virgin Racing announces multi-year partnership with iconic luxury sportswear brand
– C.P. Company returns to its motorsport roots with Envision Virgin Racing
Envision Virgin Racing is pleased to announce a multi-year partnership with Italian sportswear brand C.P. Company from Season 8 of the Formula E World Championship. C.P. Company will build on its motorsport heritage and supply the team with an exclusive range of race and travel wear. The two brands will also collaborate to maximise their marketing strategies.
Since its formation in 1971 by revolutionary designer Massimo Osti who is now recognized as the “godfather of sportswear”, C.P. Company has always had a strong affiliation with motorsport. In 1988, the brand sponsored the legendary ‘Mille Miglia’ open road endurance race which provided the inspiration for its most well-known jacket from the company – the Goggle Jacket. This iconic piece incorporated goggles into the hood as well as a clear lens into the sleeve so the racer could easily check the time.
In addition to their sporting prowess and pioneering approach, Envision Virgin Racing and C.P. Company share a firm commitment to sustainability and the safeguarding of the environment as one of their key responsibilities. From Season 8, C.P. Company’s innovative fashion will be worn by the team’s personnel, with items in the collection made from 100% recycled fabric which contains no raw materials and requires 62% less energy to be manufactured.
This common ethos and focus on sustainability will see both companies join forces to promote the team’s Race Against Climate Change™ – the movement that represents the Envision Virgin Racing mission.
Lorenzo Osti, President at C.P. Company and son of its founder Massimo Osti said: “We’re proud to join Envision Virgin Racing in their Race Against Climate Change since innovation and commitment to protecting the environment has always been in the DNA of C.P. Company. Massimo Osti strongly believed in electric mobility: in the late eighties he was one of the founders of the ‘Green Turtle Team’ – one of the first electric racing teams who participated in national and international competitions. The partnership with Envision Virgin Racing continues with his avant-gardist view and support of sustainable energies.”
Sylvain Filippi, Managing Director and CTO at Envision Virgin Racing said: “We are delighted to welcome C.P. Company back to world of motorsport with Envision Virgin Racing. The synergies that we share in our commitment to electric racing, a more sustainable planet and looking at things through a different lens really do highlight a perfect partnership. We are pleased that another innovative brand has joined our growing stable of partners and we all look forward to wearing their iconic apparel in Season 8.”