Team continues to strengthen fan engagement offering following recent ‘Most Effective Use of Social Media’ award from The Drum
Envision Virgin Racing are excited to announce a wide-ranging partnership with innovative new sports and entertainment platform, IQONIQ.
The multi-year partnership will see IQONIQ become the official fan engagement platform of Envision Virgin Racing – who have one of the fastest growing fan bases in Formula E. Likewise this strategic alliance enables the team to continue enhancing its relationship with fans around the world.
The IQONIQ platform, which launches in the first quarter of 2021, connects fans with their favourite sports team, athletes and entertainment stars. By integrating the team’s digital ecosystem, the partnership will give fans a range of opportunities to feel closer than ever to the team, including personalised content, behind the scenes access, exclusive prizes and unique experiences all in one platform.
This announcement follows a successful week for the team off-track, who recently scooped The Drum’s ‘Most Effective Use of Social Media’ award. Furthermore, the partnership allows the team to strengthen its communication and content distribution strategy.
James Mercer, Envision Virgin Racing’s Commercial Director, said: “We are delighted to announce this exciting new partnership with IQONIQ. The team are always looking for new ways to enhance and extend the digital experience offered to our fans, as well as continuing to grow the brand and reach new fans. By partnering with IQONIQ we will be able to do just that.”
IQONIQ CEO, Kazim Atilla, said: “This partnership with Envision Virgin Racing is another perfect example of our growing footprint across motorsport and we are very much looking forward to supporting the team to connect with not just its current fanbase, but also new fans around the world. 2021 is shaping up to be an exciting year with a new driver line-up as the teams prepare to kick off the new season in Chile. Once launched, the IQONIQ app will, among a host of other engaging elements, give Envision Virgin Racing fans unrivalled access to the team and their season-long journey ahead.”